Laura Oliva-Rifà is a graphic designer based in Barcelona. With an interest in editorial design, art direction and visual identities; she develops concepts and works for both printed matter and digital projects.
Narrative, branding, and website design and development for Vanguard Collectives, a space for meeting, collaboration, and confluence, formed by a body of influential creatives who distinguish themselves by their entrepreneurial ambition. See website here.
Services — Brand strategy, narrative, and visual identity. Design of logotype, communication assets such as newsletters and social media visuals, and design and development of the website, plus adaptations for different devices.
La Bona Confitura
Magazine
2022
(English) Quarterly publication that explores and enhances the richness of Catalan municipalities through their culture, traditions and people.
(Català) Publicació trimestral que explora i revalora la riquesa dels municipis catalans a través de la seva cultura, les seves tradicions i la seva gent. Segur que tot lector català d’aq uesta revista és coneixedor del que hi ha en el pot petit. I és que, malgrat sapiguem la dita de memòria, tendim a fixar-nos en les coses més grans i ignorar les petites. Catalunya n’és un clar exemple: gairebé tot està centralitzat a Barcelona, mentre que en els pobles petits hi ha una confitura deliciosa. En aquesta revista, La Bona Confitura, volem destapar els pobles de Catalunya. Un recorregut editorial en el que cada número s’apropa als vilatans d’una localitat, per descobrir què s’hi cou i com s’hi viu. Nosaltres, la Laura i l’Helena, prenem la carretera per entrar a les entranyes de cada poble.
(Català) Publicació trimestral que explora i revalora la riquesa dels municipis catalans a través de la seva cultura, les seves tradicions i la seva gent. Segur que tot lector català d’aq uesta revista és coneixedor del que hi ha en el pot petit. I és que, malgrat sapiguem la dita de memòria, tendim a fixar-nos en les coses més grans i ignorar les petites. Catalunya n’és un clar exemple: gairebé tot està centralitzat a Barcelona, mentre que en els pobles petits hi ha una confitura deliciosa. En aquesta revista, La Bona Confitura, volem destapar els pobles de Catalunya. Un recorregut editorial en el que cada número s’apropa als vilatans d’una localitat, per descobrir què s’hi cou i com s’hi viu. Nosaltres, la Laura i l’Helena, prenem la carretera per entrar a les entranyes de cada poble.
1/3 Final Master’s Degree Project. Designed during my master’s degree in Editorial Design studies at Elisava Barcelona School of Design and Engineering.
Designed with Helena Alcazar.
Tutored by Albert Romagosa.
Designed with Helena Alcazar.
Tutored by Albert Romagosa.
Punt i Coma
Book
2022
(English) Punt i Coma is a critique that confronts the decadence of the act of conversation in a debate about the relationships between people, their behaviors and the evolution of today's society. The publication is divided into four blocks: “Bloc A. Conversa” is a theoretical analysis from a contemporary perspective about the origins of conversation and its social development; “Bloc B. Espais i estructures” is a historical journey that contextualizes the sofa as a central piece of living room design and exposes the paradigm of the conversation pit; “Bloc C. Interrupció” is a compilation of essays whose central idea is the impact of the media and digitalization on conversations; “Bloc D. Represa” identifies and highlights, from a critical viewpoint, a series of projects that aim to rescue the essence of the act of conversation today. The graphic approach of each block takes into account the content in a literal way creating four different formalizations but maintaining a common identity. A changing structure, contrasted by the warmth and closeness of a conversation.
(Español) Punt i Coma es una crítica que confronta la decadencia del acto de conversar en un debate en torno a las relaciones entre personas, sus comportamientos y la evolución de la sociedad actual. La publicación se divide en cuatro bloques: “Bloc A. Conversa” es un análisis teórico y desde una visión contemporánea alrededor de los orígenes de la conversación y su desarrollo social; “Bloc B. Espais i estructures” es un recorrido histórico que contextualiza el sofá como pieza central del diseño de los salones y expone el paradigma del conversation pit; “Bloc C. Interrupció” es una compilación de ensayos que tienen como idea central el impacto de los medios de comunicación y la digitalización en las conversaciones; “Bloc D. Represa” identifica y pone en valor, desde una visión crítica, una serie de proyectos que tienen como objetivo rescatar la esencia del acto de conversar en la actualidad. El enfoque gráfico de cada bloque tiene en cuenta el contenido de manera literal creando cuatro formalizaciones diferentes pero manteniendo una identidad común. Una estructura cambiante, contrastada por la calidez y cercanía que se da en una conversación.
(Español) Punt i Coma es una crítica que confronta la decadencia del acto de conversar en un debate en torno a las relaciones entre personas, sus comportamientos y la evolución de la sociedad actual. La publicación se divide en cuatro bloques: “Bloc A. Conversa” es un análisis teórico y desde una visión contemporánea alrededor de los orígenes de la conversación y su desarrollo social; “Bloc B. Espais i estructures” es un recorrido histórico que contextualiza el sofá como pieza central del diseño de los salones y expone el paradigma del conversation pit; “Bloc C. Interrupció” es una compilación de ensayos que tienen como idea central el impacto de los medios de comunicación y la digitalización en las conversaciones; “Bloc D. Represa” identifica y pone en valor, desde una visión crítica, una serie de proyectos que tienen como objetivo rescatar la esencia del acto de conversar en la actualidad. El enfoque gráfico de cada bloque tiene en cuenta el contenido de manera literal creando cuatro formalizaciones diferentes pero manteniendo una identidad común. Una estructura cambiante, contrastada por la calidez y cercanía que se da en una conversación.
1/3 Final Master’s Degree Project. Designed during my master’s degree in Editorial Design studies at Elisava Barcelona School of Design and Engineering.
Designed with Miquel Gracia Sanjuán.
Tutored by Pol Pérez.
Bronze ADG Laus Award, 2023
Designed with Miquel Gracia Sanjuán.
Tutored by Pol Pérez.
Bronze ADG Laus Award, 2023
Mooore
Website (editorial digital platform)
2022
(English) Mooore is a digital quarterly publication that showcases curated projects, articles, essays and conversations focused on diverse ways of excess in contemporary society expressed through art and design. With each issue, we delve into a different kind of excess to give visibility and exhibit innovative projects and people coming from various areas of the world that seek to take advantage of the overconsumption we are now used to, contributing in a hopeful and useful way with the idea of mobilizing and raising awareness about the problem of the current excess, connecting disciplines and encouraging mutual learning promoting a change in the creative industry.
1/3 Final Master’s Degree Project. Designed during my master’s degree in Editorial Design studies at Elisava Barcelona School of Design and Engineering.
Designed with Carolina Arce.
Tutored by Camilo Roa and Javier Pereda.
Gold ADG Laus Award, 2023
Nominated for the Elisava Masters Awards, 2023
Designed with Carolina Arce.
Tutored by Camilo Roa and Javier Pereda.
Gold ADG Laus Award, 2023
Nominated for the Elisava Masters Awards, 2023
Manifesto For Maintenance Art 1969!
Printed matter
2022
(English) Design of Manifesto for maintenance art 1969! By Mierle Laderman Ukeles. “The Maintenance Objects” is a compilation of collections of objects that refer to the actions in the IDEAS section, section C. of the Ukeles manifesto; (clean your desk, wash the dishes, clean the floor, wash your clothes...). This is a fictional exhibition that tries to expose once again Ukeles’ work by using the key objects from one of these specific actions to display the manifesto engraved on them, just as Ukeles used them to create a sculpture from maintenance objects exhibited at the Queens Museum of Art, New York. It is an ode to the most invisible everyday objects that help to maintain and expose them as works of art, so that they become part of the foreground, as they are always behind the scenes. Following the concept that Ukeles used to present her manifesto, “my working will be the work”, elements that are part of the design process are used instead of creating a design as final art itself. The design work is based on what happens before the final design or behind the scenes of the process. See the original manifesto here.
Designed during my master’s degree in Editorial Design studies at Elisava Barcelona School of Design and Engineering.
Tutored by Pol Pérez.
Tutored by Pol Pérez.
This Is Not Just a Poster
Poster
2021
(English) A series of three experimental and collaborative posters designed during one of the workshops of my Master’s Degree in Editorial Design. The duration of the workshop was one week and we had to illustrate using diverse techniques such as digital, photography, manual, etc. “This is not just a poster” is a series of three posters using some of these illustrations which are supported by a text that explains the connection between meaning and belief. I do not own any of the text credits.
Designed during my master’s degree in Editorial Design studies at Elisava Barcelona School of Design and Engineering.
Tutored by Mark Bohle.
Tutored by Mark Bohle.
Les de la Taula del Costat
Record album
2021
(English) The brief for my final degree project was to compose something that could join design and music, so that everything followed the same conceptual base, defining the concept and applying it together with the identity to all the applications in a subtle, simple and direct way. My proposal was to celebrate the tradition of getting together with friends to tell anecdotes around a table, through a record that compiled 8 stories that we tell each other at the table, to transport the listener to that precise moment. The project was born out of the need to return to one of the most essential things for human beings that we knew before the pandemic, contact. The production consisted of cover and back cover of the album; 8 individual covers with 8 positions around the table; vinyl design; editorial design of book with the 8 stories of each song and merchandising made with screen printing.
Final degree project designed during my bachelor's degree studies at Idep Barcelona.
Chairs photographed by Marta Jiménez.
Tutored by Bea Salas, Anna Bosch and Estefanía Aragüés.
Bronze ADG Laus Award, 2022
Chairs photographed by Marta Jiménez.
Tutored by Bea Salas, Anna Bosch and Estefanía Aragüés.
Bronze ADG Laus Award, 2022
Zeitgeist Editorial Catalog
Catalog
2020
Catalog design for Zeitgeist Editorial which publishes reprinting of classic literary works with the respective cover redesigns. The briefing for this project was to design a graphic system using a black and white chromatic range, and to only use Times typography everywhere. To include all the pieces in the catalog, we made a compilation of all the sizes of the classic books of the collection, and we adapted the system so it would work either on a 297 x 420 mm or a 180 x 245 mm sheet. There were 18 different book sizes.
Designed during my bachelor's degree studies at Idep Barcelona.
Designed with Alex Añor, Ana Baenas and Blanca de Puig.
Tutored by Dani Rubio Arauna and Esteve Padilla.
Designed with Alex Añor, Ana Baenas and Blanca de Puig.
Tutored by Dani Rubio Arauna and Esteve Padilla.
Viña Salceda
Packaging
2019
(English) Brand Manifesto — This wine is the voice of what you keep silent about. We live in a society full of limitations, norms and established rules. They impose on us how we should be and behave, how we should live and adapt to what is considered correct. Viña Salceda was born with the purpose of giving you a voice. To untie you from all obstacles and express yourself without fear. Are you going to let them silence you?
The wine as the oppressed / silenced element by the cork is our concept, we emphasize it with the claim ¡Descorcha tu grito! (¡Uncork your shout!). The typography shouts, representing the wine, that comes out of the bottle when it breaks free. The main goal was to make the new design stand out on the shelves.
The wine as the oppressed / silenced element by the cork is our concept, we emphasize it with the claim ¡Descorcha tu grito! (¡Uncork your shout!). The typography shouts, representing the wine, that comes out of the bottle when it breaks free. The main goal was to make the new design stand out on the shelves.
Designed during my bachelor's degree studies at Idep Barcelona.
Designed with Ana Baenas, Blanca Campins, Ester Marse and Laia Torres.
Tutored by Xavi Martínez and Jordi Barbé.
Gold ADG Laus Award, 2021
Featured in El Millor Disseny de l’Any, 2021, Museu del Disseny de Barcelona
Designed with Ana Baenas, Blanca Campins, Ester Marse and Laia Torres.
Tutored by Xavi Martínez and Jordi Barbé.
Gold ADG Laus Award, 2021
Featured in El Millor Disseny de l’Any, 2021, Museu del Disseny de Barcelona
